This October Specialized Bicycles are kicking off summer with Women’s Ride Month to encourage kiwi women to get out and ride bikes. When it comes to bikes and cycling products designed specifically for women, Specialized have been the industry leader for a number of recent years.
Right through October, all around the country, Specialized Retailers are holding women’s only events designed to encourage ladies to take up cycling, get out in the fresh air and meet like-minded women. From beginners to those already out there riding there is something for everyone.
Each store is running a different program of events with a wide range from rides, to seminars and skills clinics. Some stores are running beginner road riding groups where bunch leaders teach first timers how to ride, stay safe and look after their bike. Mt Eden Cycles in Auckland have shuttled ladies out to Woodhill Forest for MTB Skills clinics. IRIDE in Wellington are collaborating with Lululemon to hold Womens ‘Yoga Rides’. CycleZone Rotorua will hold an instore cycling fashion show to celebrate the end of WRM.
For too long women – half the population have been under represented or marginalised in the traditional bike shop environment. We believe women deserve to be better catered for. It has started with the products we offer but we now want to extend that to the retail environment and the bike shop community activities like bunch rides,” says James Elvery from Specialized NZ “We are encouraging ladies; and guys as well to bring a female friend who hasn’t ridden before along to your local Specialized store and we’ll help you turn them into a rider.
Specialized NZ are on the right track with this initiative, and we look forward to seeing more ladies out there and other Women’s riding activities happening in the future. For the full schedule of Specialized Women’s Ride Month events happening near you this month head into your local Specialized Retailer, or have a look at this link.