Meet our bike shop partners: Rouleur Cycles

Meet our bike shop partners: Rouleur Cycles

Bike Auckland

Great news for Bike Auckland members! In a long-anticipated development, we’re partnering with local bike shops and other merchants to bring you special discounts and exclusive opportunities as membership benefits when you become a Bike Auckland supporter.

Meet the people backing bike advocacy in your city – this week, a one-stop cycling haven on the lower isthmus…


Who and what is Rouleur Cycles?

Tucked away on Selwyn Street just around the corner from Onehunga Mall, Rouleur Cycles caters for bike nuts of all kinds.

Rouleur first opened its doors in 2015 with the purpose of creating a one-stop cycling haven for anyone who rides a bike. That’s pretty much how it is today, although Rouleur also hosts a bike fitting service that boasts the country’s only Retül 3D motion capture system, used by professional and amateur cyclists to gain the best possible position on the bike.

A well-equipped workshop handles everything from tune-ups to custom builds, and has been known to offer healthy discounts during the slow winter months.

And the name ‘Rouleur’? It’s the French word for the hard-grafting generalists of the road racing world, the big, solid hard-working types who are often the ones winning classics and working on the front of the bunch for the team.

Cam Baker, shop manager.

What kinds of bikes does Rouleur Cycles sell – and to whom?

‘We have bikes for everyone from kids to commuters and road racers to mountain bike riders,’ says shop manager Cam Baker. ‘There are plenty of choices for commuter and recreational riders, and some brands – Colnago, Cervelo, Cannondale and GT, for example – guaranteed to inspire envy.’ Plus there’s a tasty range of bike clothing from Castelli and Endura, five brands of shoes, six helmet brands, and loads of accessories, tools, lubes and cleaners.

Rouleur also offers something not often found in suburban shops: wheel hire for competitive types looking to find an edge on race day, along with coaching for those in need of some guidance.

Why is Rouleur Cycles happy to partner with Bike Auckland?

From Cam’s point of view, it’s simple. Cycling is a passion.

‘The main thing is to get more people on bikes,’ he says. ‘Bike Auckland is promoting a virtuous cycle, if we can use that expression. The more cyclists on the road, the more likely the government is to put more cycle infrastructure in.  And that infrastructure will lead to yet more people getting out on bikes.’

‘That’s good for cycling and, from a business point of view, it means more customers for us.’

Bikes and gear on display inside Rouleur.

Rouleur Cycles

41 Selwyn St, Onehunga, Auckland 1061
Ph 09 622 2088

Offer for Bike Auckland members

  • 10% off the recommended price on all parts and accessories.
  • Complimentary with the purchase of a new bike: A free Bike Fit (value: $150) plus either of two Complete Tune-ups (value: $160) or one Deluxe Tune-up (value: $130). Offer to be exercised within 12 months of purchase.

Join us

Bike Auckland is the non-profit organisation working to improve things for people on bikes. We’re a people-powered movement for a better city. We speak up for you – and the more of us there are, the stronger our voice!

Suggest a new ride